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Research papers

From aesthetic trends to new value signs

In 2004 Philips launched its new brand positioning 'Sense and Simplicity'. To articulate this positioning through design, Philips Design works according to the High Design process; a multidisciplinary and human-centered approach that led to...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Brechje Vissers
Company: Philips International
March 1, 2005
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Citation

Vissers, B. (2005a, March 01). From aesthetic trends to new value signs. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-aesthetic-trends-to-new-value-signs